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American Icon
- Alan Mulally and the Fight to Save Ford Motor Company
- Narrated by: Pete Larkin
- Length: 14 hrs and 45 mins
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Publisher's summary
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family - America's last great industrial dynasty - could hold on to their company.
Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally - the man who had already saved Boeing from the deathblow of 9/11 - to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanagement and denial.
Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing.
Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford's battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the American automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry.
Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the best-selling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.
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Sad and Angry by Turn
- By Johnnie Walker on 07-24-12
By: Kirsten Grind
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Dethroning the King
- The Hostile Takeover of Anheuser-Busch, an American Icon
- By: Julie MacIntosh
- Narrated by: Joyce Bean
- Length: 12 hrs and 57 mins
- Unabridged
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How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? With timing - and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
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Good Story but Narration Can be Annoying
- By Ken on 10-21-11
By: Julie MacIntosh
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Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- By: Bob Lutz
- Narrated by: Norman Dietz
- Length: 9 hrs and 36 mins
- Unabridged
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In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.
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Opinionated and one-sided
- By Michael Parks on 06-23-11
By: Bob Lutz
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Conspiracy of Fools
- A True Story
- By: Kurt Eichenwald
- Narrated by: Robertson Dean
- Length: 30 hrs and 26 mins
- Unabridged
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Say the name 'Enron' and most people believe they've heard all about the story that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever. But in the hands of Kurt Eichenwald, the players we think we know and the business practices we think have been exposed are transformed into entirely new, and entirely gripping, material.
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Great Story
- By Adam M Pokorski on 06-06-06
By: Kurt Eichenwald
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Confidence Men
- Wall Street, Washington, and the Education of a President
- By: Ron Suskind
- Narrated by: James Lurie
- Length: 22 hrs
- Unabridged
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The hidden history of Wall Street and the White House comes down to a single American concept: confidence. Both centers of power, New York and Washington, learned how to manufacture it - until August 2007, when that confidence began to crumble. Ron Suskind here tells the story of what happened next, as Wall Street struggled to save itself while a man with little experience and soaring rhetoric emerged from obscurity to usher in "a new era of responsibility".
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Insightful, but...
- By Ray on 10-29-11
By: Ron Suskind
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The Bank That Lived a Little
- Barclays in the Age of the Very Free Market
- By: Philip Augar
- Narrated by: Jonathan Keeble
- Length: 15 hrs and 32 mins
- Unabridged
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Based on unparalleled access to those involved, and told with compelling pace and drama, The Bank That Lived a Little is the story of one of the most familiar names on the British high street since Big Bang in 1986. Philip Augar describes in detail three decades of boardroom intrigue driven by ruthless ambition, grandiose dreams and a desire for wealth. It is a tale of a struggle for long-term supremacy between rival strategies and their adherents.
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Global superstar bankers under light-touch gov
- By Philo on 12-21-18
By: Philip Augar
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- By: Bo Burlingham
- Narrated by: Bo Burlingham, Sean Pratt
- Length: 10 hrs and 47 mins
- Unabridged
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
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Story
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- By: Louis V. Gerstner Jr.
- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Story
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
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Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- By: Porter Erisman
- Narrated by: George Newbern
- Length: 6 hrs and 5 mins
- Unabridged
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Overall
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Performance
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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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Not bad
- By Daniel on 09-12-15
By: Porter Erisman
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Dealing with China
- An Insider Unmasks the New Economic Superpower
- By: Henry M. Paulson
- Narrated by: Kevin Stillwell
- Length: 18 hrs and 31 mins
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Overall
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Performance
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When Hu Jintao, China's then vice president, came to visit the New York Stock Exchange and Ground Zero in 2002, he asked Hank Paulson to be his guide. It was a testament to the pivotal role that Goldman Sachs played in helping China experiment with private enterprise. In Dealing with China, the best-selling author of On the Brink draws on his unprecedented access to both the political and business leaders of modern China to answer several key questions.
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A Valuable Book on China
- By Michael Moore on 09-04-15
By: Henry M. Paulson
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What listeners say about American Icon
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Michael
- 10-07-12
The best business book I ever read
I have thoroughly enjoyed this book, even though I am not a car guy and, as a result, am totally bored by discussion of car brands and part details.
Two reasons why this book is so great:
1.It is not a book about another business or industry failure -> It details how to run and save a business, in pretty granular terms.
2.You find yourself rooting for the major players to succeed…I found the insights in the main players fascinating
Bryce Hoffman – you did an outstanding job…this is a work of art you should be extremely proud of.
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21 people found this helpful
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- RB Player
- 03-25-13
Great read!
True leadership! Able to do without the aid of government funds … will try to by a Ford next time!
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14 people found this helpful
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- John S
- 11-18-14
Why I own a Ford, Actually 2 of them
I thought I wold listen to this book since business books is not my favorite genre. This book does a great job of explaining how Alan Mulally did a great job in saving Ford motor company. The basic lessons in the book are that
-Eventually every big organization will be complacent
-Board of directors are mostly in it for the money and prestige and are mostly clueless
-An organization that does not tolerate failure will eventually fail
-When you surround yourself with "yes men" you are disengaged from reality
-Sometimes smaller is better, Being big for the sake of being big is foolish.
The basic problem with Ford at the time of arrival of Mulally is that the company was out of touch with the market. Most of the top managers did not own or drive a classic "Ford" preferring the luxury brands of Jaguar and Range Rover which the Mulalay dumped as Ford divisions. He makes them drives Fords and even competing brands. When they do, they realize that at the time Fords kind of sucked. Ugly, poor quality, and no fun to drive. Most of America had come to that realization years earlier. No one was ever held accountable for failure at Ford because no one ever failed. He implements a management tracking system that makes it difficult to hide problems such as delays in car launches, quality issues, and cost problems. At one point he asks how many models of cars the company sells. Nobody knows so he goes to all the company web sites and prints out a picture of every model and shows it to the board. There were over 400 different models.
Its a good listen if you like cars and business. It does get tedious at times but you can just skip forward
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8 people found this helpful
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- Gerardo A Dada
- 10-15-14
Interesting and Insightful - Must read (listen)
This audiobook is detailed, well researched and very insightful. It tells a story not only of what could be the biggest turnaround in business history but it also paints a picture of the automotive industry and the economic crisis of 2008.
This is one of those books that should be required reading for anyone pursuing an MBA or anyone considering a business leadership position. It tells so many useful stories on aspects as varied as marketing, finance, building trust, strategy and focus, and so on.
The narrator is clear and uses proper tone. The story has just enough detail to the point it is not boring. Definitely recommended.
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6 people found this helpful
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- Peter
- 09-27-13
Inspiring Leader
If you could sum up American Icon in three words, what would they be?
I love Alan
What was the most compelling aspect of this narrative?
The joys of leadership
Did the narration match the pace of the story?
yes
Was there a moment in the book that particularly moved you?
The company was always on the brink and leadership saved the day
Any additional comments?
no man is perfect but it seem the authors feel the subject is-I dont want the dirt just the man
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6 people found this helpful
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- bor
- 06-22-12
Excellent book!
What did you love best about American Icon?
Excellent book! A must read for somebody who is somewhat interested in Ford and Big 3 and the way they do business.
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5 people found this helpful
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- Allen Anthony
- 12-22-15
Business At Its Best
If you are in business, any of your children or friends, get this book and after you finish, send copies to the people that matter in your life...the book is about ethical behavior and doing things the right way, even though your competition is lining up for government hand outs.."I doubt that I'll ever buy a G.M.(government motore) or a Mo Par ever again
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4 people found this helpful
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- Robert Morales
- 03-26-15
Great content!
This was an inspiring account of how capitalism can work, when intelligent and transparent leaders are at the helm.
The narrator in this book seems to have bouts of multiple personality disorder, as he reads 3/4 of the book in a certain style, quotes people in that same style, then suddenly starts speaking with a British and other accents. Strangely inconsistent.
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4 people found this helpful
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- Michael
- 07-17-15
Good Story, but grating Narrator
This book does give an interesting overview of the state of the US auto industry at the beginning of the financial crisis, and the ways that Alan Mullaly pulled it out of the doldrums, but the narrator sounded so much like a used car salesman that it made the book sound like a pitch for hiring Mullaly, and it became grating as I came to to the conclusion of the book. You might want to opt for the print version of this one.
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3 people found this helpful
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- Nolan Snyder
- 04-15-15
Great story about an awesome company
Detailed account of how Ford Motor Company survived and thrived. Great story about a great leader.
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3 people found this helpful