The Science of Persuasion

  • by Robert Cialdini, Scientific American
  • Narrated by Sal Giangrasso
  • 0 hrs and 21 mins
  • Periodical

Publisher's Summary

From the pages of Scientific American magazine: "The Science of Persuasion" reveals how sales people and politicians, as well as friends and family, get others to agree to what they want.This article, written by Robert Cialdini, originally appeared in the February 2001 issue.

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Customer Reviews

Most Helpful

Direct and to the point

This short article was direct and to the point. Not a lot of fluff here. It's not the end to end solution to persuading others but it gives you the foundation to build upon
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- Hammy

Money well spent

Short and sweet. If you are in sales or negotiate on a regular basis, this is a must read!
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- Christopher

Book Details

  • Release Date: 03-02-2007
  • Publisher: Scientific American