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Publisher's Summary

From the pages of Scientific American magazine: "The Science of Persuasion" reveals how sales people and politicians, as well as friends and family, get others to agree to what they want.This article, written by Robert Cialdini, originally appeared in the February 2001 issue.
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  • ©2001 Scientific American
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    Customer Reviews

    Most Helpful
    5 out of 5 stars
    By Hammy on 09-09-08

    Direct and to the point

    This short article was direct and to the point. Not a lot of fluff here. It's not the end to end solution to persuading others but it gives you the foundation to build upon

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    6 of 6 people found this review helpful

    4 out of 5 stars
    By Christopher on 04-12-08

    Money well spent

    Short and sweet. If you are in sales or negotiate on a regular basis, this is a must read!

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    5 of 5 people found this review helpful

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