The Power of Market Creation

  • by Bryan C. Mezue, Clayton M. Christensen, Derek van Bever
  • Narrated by Kevin Stillwell
  • 0 hrs and 28 mins
  • Periodical

Publisher's Summary

To create broad-based and sustainable economic growth, governments in the developing world should foster market-creating innovation - that is, the generation of new products and services that reach an entirely new population of customers.


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Book Details

  • Release Date: 01-16-2015
  • Publisher: Foreign Affairs