In this issue: THE FINANCIAL PAGE "Moaning Moguls", by James Surowiecki: The rich who believe that they're a persecuted minority. THE TALK OF THE TOWN "Almost Famous", by Tad Friend: Bill Paxton's roles. LETTER FROM SAN FRANCISCO "California Screaming", by Nathan Heller: The battle for San Francisco. POP MUSIC "Ambient Genius", by Sasha Frere-Jones: Brian Eno's High Life. THE ART WORLD "Selling Points", by Peter Schjeldahl: Jeff Koons at the Whitney.