In this issue:
br>"Branded a Cheat", by James Surowiecki: The Tiger Woods scandal may affect his endorsements.
THE TALK OF THE TOWN
br>"Plummer's Pad", by Ian Parker: The joys of living in a hotel.
br>"Payout", by Rebecca Mead: The second-richest man in Ukraine.
A REPORTER AT LARGE
br>"The Monkey and the Fish", by Philip Gourevitch: Can Greg Carr save an African ecosystem?
br>"Diary of an Interesting Year", by Helen Simpson.
(P) and ©2008 The New Yorker