In a world where we’re bombarded with email, it’s disproportionately effective to connect with people face to face. Conferences, if you choose them wisely, can be one of the best ways to accelerate this process, since you can meet large numbers of people in just a few days. In fact, author Tim Ferriss describes attending the South by Southwest (SXSW) conference in 2007 as being the “tipping point” for his best-selling book The 4-Hour Workweek because he was able to meet so many bloggers who later promoted it.
"How to Decide Which Conferences Are Worth Your Time" is from hbr.org, published on January 10, 2017.
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