A Better Way to Map Brand Strategy
- Narrated by: Todd Mundt
- Length: 20 mins
- Release date: 06-10-15
- Language: English
- Publisher: Harvard Business School
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Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category.
©2015 by the President and Fellows of Harvard College, All Rights Reserved (P)2015 Audible, Inc.