For Connie Minor, who had a colorful, thriving career as a newspaper man 20 years earlier, a last chance to make it big - or take a big fall - has come from Henry Ford II and his new brainchild, the Edsel. Shrouded in secrecy, the E-car is to compete with Cadillac and make Ford Motor Company the number one shop in town...and the world. Minor's job? Sell it to America.
Although Minor has his doubts about this car (especially that strange grille), he knows how to make an advertising pitch. But before he can start, he's hit with a hardball proposition from union leader Walter Reuther and a zealous politician looking for pinkos in Detroit's bizarre pro wrestling circuit. Bouncing back and forth between two women - one half his age and the other twice as smart - Connie does what he does best and dives into the Detroit underworld of mobsters, molls, wrestlers, and ex-cops. And finds someone with deadly plans for Henry II's grand dream.
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A gritty good listen about the auto industry
Devious, interwoven story of the early auto industry
Connie - a reporter brought in to be a marketeer, caught in the web of union politics and billionaire auto moguls and their whims.
There is so much more to the launch of a new car line than you ever knew.
The creative process of automotive design is so cut throat and secretive in the early days you'll get a look into the political and executive moves made on every decision, how money didn't matter, how the union worked and the human fall out when the idea of the Edsel fails.