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If you could sum up Edsel in three words, what would they be?
Devious, interwoven story of the early auto industry
Who was your favorite character and why?
Connie - a reporter brought in to be a marketeer, caught in the web of union politics and billionaire auto moguls and their whims.
If you were to make a film of this book, what would the tag line be?
There is so much more to the launch of a new car line than you ever knew.
Any additional comments?
The creative process of automotive design is so cut throat and secretive in the early days you'll get a look into the political and executive moves made on every decision, how money didn't matter, how the union worked and the human fall out when the idea of the Edsel fails.
If you know your classic American cars & general 1950s history it will greatly add to your enjoyment of this book.
Without that information you may find it difficult to follow at times & to be honest I never did work out what the plot was, however I did enjoy the general atmosphere of the period which the author has effectively recreated.
The usual hard boiled detective language is employed here. Incidentally the cover picture shows a 1959 Chevrolet rather than the 1958 Edsel which is the focus of the book?