Guerilla Marketing Weapons

By: Jay Conrad Levinson

Narrated by: Barrett Whitener

Length: 6 hrs and 35 mins

Publisher's summary

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations. All the weapons are inexpensive to implement, and fully half of them are absolutely cost-free - a bonanza that liberates cash flow. Included are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference for your company.

©1990 Jay Conrad Levinson (P)1996 Blackstone Audio Inc.

Critic reviews

"This very practical guide should be consulted by both practitioners and students of business." (Library Journal)

VERY informative.

Great read to listen to. I kept rewinding for great tips.mentioned. Thank You so very much.

Marketing Gold

I recommend for any entrepreneur wanting to be ahead of the curve in and with their business.

I didn't catch a 1990 published yr.

it's my own fault for not looking. being written in 1990 means a lot of the information is outdated. about half a book is still fantastic information. Yet, many of the tactics are outdated. 50 50 blend of useful and outdated

good review of many marketing opportunities

The book was a good overview of many different opportunities to market ones services. as for the book reader, I didn't find his voice too hard on the ears in fact the he reminded me of the voice heard at the intro of the old Outer Limits TV series of the 1960s

Joem Ridley Park PA

Moral marketing...

This book presents marketing not as TRICKS but as a way to communicate WHO your company is to other people.

I am new to Marketing, so the idea of having an identity in your marketing was new to me.

But I really like that Jay is a moral person and is interested in making the marketing image and the reality of the product or identity of your company be the same.

So, he gives a picture of what you need to do if you are going to be a REAL company that is going to stick around for a while, present a quality product and communicate your company identity to other people.

So, the techniques here are more on how to build an established business, rather than just to market to people temporarily or instantly make a profit.

Jay emphasizes how to build a brand or a company identity and goodwill from your customers.

Old but Useful

Have Great Steps to doing in your Dollar marketing to enhance the Profile, after that Listen to Gurilla marketing new Edition to bd update your target market with powerful toll. buy the new Gurilla market ots better for you.

Great Book!

The book is over 10 years old. Do not let that stop you. This book gets the imagination into marketing overdrive in a 100 wonderfully different and powerful ways. Barrett Whitener brings the book to life with utter clarity and inspirational pointedness. The book, the narraration, and the effects, are timeless. Buy it!

Very Outdated. Would not recommend.

The narrator sounds mechanical and the information is so dated. Wish I looked at the publishing date before purchasing. They talk about videotapes and matchbooks!

Good info narrated horribly

I have one lonely complaint about this audiobook, that being the narration. The usually great narrator Barrett Whitener, uses horribly stiff pronunciation on almost every word. One example is the word "marketing", as the Mr. Whitener insists on pronouncing it as "mark-kit-TING" unnecessarily. I am far from picky about audiobook narrators, but in this case I believe it takes away from the otherwise valuable content.

Do yourself a favor and listen to the sample before purchasing this item. You may choose to buy the book in place of this audio version.

Good Content

If you take away the warfare language and the performance of the read it's got many good ideas. Just take it for what it is, use the ideas. It's fine.