App Marketing

Top Mobile App Monetization and Promotion Strategies

By: R. L. Greene

Narrated by: Sam Slydell

Length: 1 hr and 25 mins

Publisher's summary

Currently about two percent of all app developers can claim about 55 percent of all the revenue generated by apps each year. If you are looking for a way to break into this elite group, then App Marketing: Top Mobile App Monetization and Promotion Strategies is the book that you have been waiting for.

While the early days of the app business meant a gold mine of innovative software and cheap apps that made money hand over fist, today's environment is very different than it was a decade ago. That doesn't mean there isn't still money to be made, however, as the app industry is expected to rake in nearly $78 billion by the end of 2017.

Today's market is the most competitive the app game has ever been, which means in order to help your app rise to the top you are going to need to aggressively market it using every trick in the book. Luckily, this is the book and the tricks range from choosing the right business model to knowing the right types of platform specific strategies to take full advantage of the operating system you are releasing your app on. You will also learn tips and tricks related to finding the best ways of promoting your app and how to maximize your monetization options so that once you get your app out among the people, you stand the greatest chance of turning a profit as possible.

While the market may have changed since Apple first introduced the iPhone in 2007, the primary monetization strategies that were established early on are still in place. These are paid downloads, free downloads that are supported by ads, and free downloads that are supported via in-app purchases. Inside you will find strategies tailored to each of these business models that will allow you take on the competition head on and come out ahead in the bargain.

All it takes to make it big in the app marketplace is one really good idea. If you have that idea then all you need is the right marketing and you're on your way. So, what are you waiting for? Take control of your financial future today!

Inside you will find:

• A detailed breakdown of every viable app business model and how to build a marketing plan around it
• Tips for maximizing ASO and social media marketing
• Half a dozen viable monetization strategies that will work with any type of business model or type of app
• Specialized promotion tips for the most profitable types of apps
• Pros and cons for both the iOS and Android market as well as how to successfully market your app in each market
• And more....

©2017 Tru Nobilis Publishing (P)2017 Tru Nobilis Publishing

Short and Informative

in a couple of hours of point-by-point explanation you get what is important to know. The rest is up to you.

Really Good Quick Reference

This is a quick read with valuable insights. Coupling this with other marketing text is a good idea.

Worth it

The writer definitely understands the techniques that helps you to rank your app better in the stores. Definitely a must read for someone who is new to the ASO techniques

Great book

It was short and to the point, shows you what you should pay attention to!! Awesome listen 😬

Works best

The very useful information would recommend a must read for anybody in the app development journey.

Good and quick

good source of info if you are new to apps. I gained some valuable knowledge.

Good high-level book

This book is good for very high-level learning but does not give very good finite advice. Be prepared to do more research.

Very entry level book

Is there anything you would change about this book?

Yes, either the title or the content because they are not synced and the title doesn't reflect the poor content

What was one of the most memorable moments of App Marketing?

none

How could the performance have been better?

Improve the content and align it to the title by talking about top apps with examples and details.

What did you take away from App Marketing that you can apply to your work?

absolutely nothing

Any additional comments?

There are a lot of articles on the Internet who are giving the same info in what can be moved on an A4 page with the big blank margins. And there are a lot of articles and posts who are giving more value, more info, without asking this money. This book is dedicated to entry-level people, who have no idea about how to build an app or to market it and probably they won't end up with building one. Considering the title, I was expecting another type of info and I'm really disappointed with the content.

Too simplistic

Very basic info if you have no idea about the mobile space. Contains errors with respect to ASO.

Basic and general

The book is a waste of time and money. It scratches the surface of the topic but is very general and lacks any examples.