• Persuasion Equation

  • The Subtle Science of Getting Your Way
  • By: Mark Rodgers
  • Narrated by: Don Hagen
  • Length: 7 hrs and 11 mins
  • 3.8 out of 5 stars (24 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
Persuasion Equation  By  cover art

Persuasion Equation

By: Mark Rodgers
Narrated by: Don Hagen
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $25.78

Buy for $25.78

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement. Listeners will discover the surprising reasons people say yes and learn how to:

  • Radiate an aura of expertise
  • Win trust and leverage credibility
  • Build a business case that appeals to both heart and mind
  • Adapt for personality, gender, and generational differences
  • Use language strategically
  • Perfect the five-step persuasion process
  • Generate group buy-in
  • Master organizational politics
  • And more

From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.

©2015 Mark Rodgers (P)2015 Gildan Media LLC

What listeners say about Persuasion Equation

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    10
  • 4 Stars
    5
  • 3 Stars
    4
  • 2 Stars
    3
  • 1 Stars
    2
Performance
  • 3.5 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    3
  • 3 Stars
    4
  • 2 Stars
    3
  • 1 Stars
    1
Story
  • 3.5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    5
  • 3 Stars
    3
  • 2 Stars
    3
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Great!!

buying kindle version too. it must be good. I don't invest in both very often. The narrators voice was not my favorite

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!