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Publisher's Summary

La comunicacion es el combustible para el crecimiento de sus empresas, mueve sus negocios como la gasolina ayuda al funcionamiento de los autos; si se suspende, paraliza el negocio. Es una inversion para el crecimiento y la innovacion. No puede considerarse como un "gasto" que se elimina en cualquier momento y se paga al final de todas las obligaciones. La comunicacion, con todos sus soportes (publicidad, promocion de ventas, merchandising, relaciones publicas, fuerza de ventas, ferias, exposiciones y exhibiciones, eventos especiales y marketing directo) debe convertirse en un plan sinergico e integrado de la imagen corporativa de todas las empresas.Communication is the fuel for growth in your company, it moves the business as oil helps the functioning of a car; if it is suspended the business gets paralyzed. It is an investment for growth and innovation. It cannot be considered to be an "expense" that is eliminated in any moment and is paid at the end of all the obligations. The communication, with all its supports (advertising, promotion of sales, merchandising, public relations, sales force, fairs, exhibitions, special events, and direct marketing) must turn into a synergic plan and must be integrated to the corporate image of all companies.
© & (P)2001 Disonex S.A.
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