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This is the story of NBC's attempt to move Jay Leno into prime time and Conan O'Brien into the "Tonight Show" and what a story it is! Bill Carter has produced a page turner infused with insight into the personalities involved, the issues driving the process, and the decline of a major network. The book is really dazzling when Carter reports Leno's crash and burn first in a media stand-up routine and then in the ratings for his new program. Leno comes across as a well meaning individual given the blame for O'Brien's demise. Some may well come away with the impression that Conan O'Brien was shorted and I tend to agree. Actually, O'Brien just might have been the wrong comic at work in the wrong place at the wrong time. Ultimately, this is a very informative book. The writing is Bill Carter which is just electric at times and the reading is exceptional. It is an eye opener on a number of levels.
6 of 6 people found this review helpful
They say TV is a cool media. Bill Carter's astonishing research and powerful story telling talent have created a book to rival or maybe exceed Walter Isaacson's almost legendary bio on Steve Jobs! This is a dazzling tale of perhaps the end of a great era in broadcasting... late night network television broadcasting. If you thought you knew the ending of the Letterman/Leno/Conan/Kimmel/Stewart/Colbert/Chandler/Ferguson/Fallon duke-'em-out-after-11 PM saga... Well, you don't. Or at least you didn't know how all of their parts fit together through the inexorable pressures to deliver what business competitors need to survive.
What's wonderful about Carter's talent is that every single character in this masterpiece is sympathetic. There are no villains of the piece... unless it's scarcity. The fact is that there is only one "Tonight" show slot. Only really room for three major contenders for a viable audience slice immediately after 11. And many more talented/balanced/nuanced human beings to manage and to fill the hole. Carter makes it clear that scarcity demands that choices be made. And the UN-chosen will always be disappointed along with his/her fans.
This is a story of achievement and disappointment. that really ought to be read as an allegory for things well beyond TV, entertainment, the inter-generational clash of cultures, and Late Night. The message and the vehicle are huge.Bill Carter turns the cool medium's competition over a tiny portal to millions of homes into a hot message.
2 of 2 people found this review helpful