From New York Times best-selling author and political mastermind Karl Rove comes a fresh look at President William McKinley, who found a message that healed his nation, pried his party away from its bosses, and extended its reach to forge a governing majority that lasted 30 years.
Many of the changes that the country experienced in 1896 match those of today: A rising immigrant population made traditional white Protestants a shrinking share of the electorate, an economic upheaval led to rising inequality, and there was little common ground between the two parties. McKinley's campaign found answers to many of these challenges, which is why it is so relevant to what ails our politics now.
A talented politician and reserved Ohioan, McKinley (called "The Major") changed the arc of American history by running the first truly modern presidential campaign. Knowing he didn't stand a chance with the GOP's traditional base of supporters, he did the unthinkable and reached out to diverse ethnic groups, including openly seeking the endorsement of Catholic Church leaders. Running on the slogan "The Man Against the Bosses", McKinley also took on the moneymen who controlled the party by doling out favors. He even deployed what we would consider modern tactics, including microtargeting voters with the use of the latest technology. Above all, he offered bold and controversial answers to the nation's most pressing challenge: how to make a new, more global economy work for everyone. And although he alienated factions within his party and longtime allies, he won the White House.
The 1896 election is a compelling drama in its own right, but McKinley's brilliant strategies offer important and powerful lessons for both political parties today.
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
Not a very good book....falls flat!
I enjoyed Mr. Rove's Courage and Consequence very much but this one is just simply quite bad. It is rambling, unorganized, flat, and incredibly boring. It is unfortunate because the William McKinley story is an interesting one, as are the political characters of his time.
- Troy J.
political consultant handbook
The book had no soul, no fire, nothing. The election of 1896 was a watershed election in America, yet I am not sure why Mr. Rove even wanted to write the story. It reads like a thesis for a doctorate in political science
yes, I had to force myself to finish and even to listen.
His voice is uneven and tiring. He shows much more emotion when he is on tv. It was as if he were tired of his topic
the book would need to be shortened to about a 30 minute short article. To make the book interesting would need to develop his characters
Sorry for such a harsh review Mr. Rove, but this book just did not work for me at all. Perhaps there are others who will, but for me i did not