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Publisher's Summary

Americans have come to expect that the nation's presidential campaigns will be characterized by a carnival atmosphere emphasizing style over substance. But this fascinating account of the pivotal 1840 election reveals how the now-unavoidable traditions of big money, big rallies, shameless self-promotion, and carefully manufactured candidate images first took root in presidential politics.
Pulitzer Prize-nominated former Wall Street Journal reporter Ronald G. Shafer tells the colorful story of the election battle between sitting president Martin Van Buren, a professional Democratic politician from New York, and Whig Party upstart William Henry Harrison, a military hero who was nicknamed "Old Tippecanoe" after a battlefield where he fought and won in 1811. Shafer shows how the pivotal campaign of "Tippecanoe and Tyler Too" marked a series of firsts that changed presidential politicking forever: the first presidential campaign as mass entertainment, directed at middle-income and lower-income voters; the first "image campaign," in which strategists painted Harrison as an everyman living in a log cabin sipping hard cider (in fact, he was born into wealth, lived in a 22-room mansion, and drank only sweet cider); the first campaign in which a candidate, Harrison, traveled and delivered speeches directly to voters; the first one influenced by major campaign donations; the first in which women openly participated; and the first involving massive grassroots rallies, attended by tens of thousands and marked by elaborate fanfare, including bands, floats, a log cabin on wheels, and the world's tallest man.
Some of history's most fascinating figures - including Susan B. Anthony, Charles Dickens, Abraham Lincoln, Edgar Allan Poe, Thaddeus Stevens, and Walt Whitman - pass through this colorful story, which is essential listening for anyone interested in learning when image first came to trump ideas in presidential politics.
©2016 Ronald G. Shafer (P)2016 Blackstone Audio, Inc.
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Customer Reviews

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By Richard Deardoff on 06-23-17

Tip and Ty!

With the discouragement of the 2016 political season, it's refreshing to realize that it was nothing new. The 1840 campaign of William Henry Harrison found substance seriously missing from the Whig Campaign, replaced by rallies, parades, songs and fireworks. The Democrats candidate was pictured as a candidate of the rich, and personally as effeminate. And it worked! With property qualifications largely eliminated by this time, it was the "unwashed masses" who selected the president. The campaign established the idea that style can triumph over substance.

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By Bob Shinders on 02-03-17

Presidential Campaigns Don't Change...

Good historical book. I enjoyed it. It made me realize that much of the process hasn't changed. It is worth the read if you want presidential history of the time and/or campaigns of the time.

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