In April 1956, a refitted oil tanker carried 58 shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible.
The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.
Published on the 50th anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.
But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.
Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.
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Marc Levinson finally wrote the book that was long-overdue to be written. Professors often tell students that the shipping container revolutionized business platform around the world, but until now, they weren't been able to explain exactly *how* this came about. Before shipping standardization, international trade was not much to speak of by comparison since loading and unloading merchant ships with non-standardized items such as baskets, barrels, cages, bags, etc. would take several days and many bodies. The vision and implementation was driven by entrepreneurs like Malcom McLean, among others. The idea was to be able to take a container off of a truck or rail car, effortlessly place it onto a ship, quickly remove it from the ship and place it onto another truck or rail car (intermodal freight transport). Along the way, McLean and his competitors fought against protectionism from the railroads, trade unions and various governments, but ultimately, the demand for standardization became strongest during the Vietnam War as the US government desperately sought a more efficient means to transport goods.
The Box is both exciting and very well-written. Anyone remotely interested in international trade, business, logistics or related fields should consider The Box a must-read!
Fascinating Topic sometimes lost in minutiae
The author did the best he could with a very technical topic. He started quite strong, with images of how society before the container moved goods and what waterfront life looked like. But throughout the middle of the book he spent too much time on the legal wranglings of the unions and various commercial and municipal entities and the unstandardized box sizes, etc. Although the author seemed to lose sight of his own story at times, he would always come back to it because it was anchored around the lives of a few key individuals, especially that of Malcolm McLean, the "father" of container shipping. The narration was unproblematic, but not stellar. For a topic such as this, I wouldn't expect it to be.
This book definitely communicated the monumental changes that container shipping brought about, and also made us understand that container shipping was not an overnight success, but evolved over time through the perseverance of pioneering individuals who had a vision of its power to streamline society.
Normal, non-irritating, radio.
This was a great book with a respectable narration.