Storied Independent Automakers
- Nash, Hudson, and American Motors
- Narrated by: Mike McCartney
- Length: 10 hrs and 4 mins
- Unabridged Audiobook
- Release date: 10-01-14
- Language: English
- Publisher: University Press Audiobooks
Regular price: $24.95
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Hyde investigates how the relatively small corporations struggled in a postwar marketplace increasingly dominated by the giant firms of Ford, General Motors, and Chrysler, which benefited from economies of scale in styling, engineering, tooling, marketing, and sales. He examines the innovations that kept the independents' products distinctive from those of the Big Three and allowed them to survive and sometimes prosper against their larger competitors. Finally, Hyde analyzes the ultimate failure of the American Motors Company and the legacy it left for carmakers and consumers today.
Winner of Choice Outstanding Academic Title Award and Society of Automotive Historians Award.
Customer ReviewsMost Helpful
By Starboarder on 01-26-18
Ear candy for the auto enthusiast!
This book filled in a lot of information unavailable in other automotive histories. I especially liked all the information on the history of the Jeep plant. It was also a pleasure to get to histories on men whose names are mentioned in other books in a passing manor.