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I spent several months listening to this Audible title. I can't emphasize enough how surprised and delighted I have been with this book. The subject matter has the potential to make most people's eyes roll up in their heads as they fall into a coma. But the approach taken here was just so entertaining and enlightening. And also, I guess, history just has to float your boat (it surely floats mine). I particularly enjoyed Christopher Price's reading. I'm very picky about Audible voice actors. I thought his expression was perfect - not particularly theatrical and definitely not over-acted. Neither was it too plain or monotone. It was a great conversation. I perceived him as the writer, which to me is exactly what one wants. It's hard for me to separate that voice from the material. Aside from the performance, the author's means of describing events of history from the point of view of advertising, propaganda, public relations and the related behind-the-scenes characters of the time (especially from the first half of the 20th century) which most of us have never heard of was genius. The book takes you through evolving approaches and theories, the battles, campaigns (political and otherwise) and the country's changing perceptions, all the while feeding us wonderful nuggets of real history, humanizing the leaders and participants. It's kind of amazing how, even without the 24-hour news cycles of today, there were underlying groups of FOX and MSNBC-ish pundits feverishly trying to influence the masses and others just trying to cut through the discourse to ferret out the truth - if there really ever is just one truth. The book keeps you thinking. As I would finish a few chapters, in some spare moments I'd find myself Googling some of the personalities and events to get a closer look. I absolutely enjoyed the heck out of this book! Bravo, Greenberg!!
2 of 2 people found this review helpful
This book will outline in a chronological timeline the progression and growth of the use of public relations or image from the time of T. Roosevelt to Obama. There are lots of historical fact interlaced within the narrative that make it an interesting journey through time.