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Suffice it to say that they don't say anything about this chapter of Henry Ford's life in his hometown of Dearborn, where I spent a lot of time in my childhood. Grandin depicts a man filled with hubris who seemed to think he couldn't fail at anything he tried. Yet, he failed miserably with Fordlandia, his attempt to build a worker's paradise in the Amazon -- not least because he couldn't be bothered to visit the place himelf - not even once - and was incredibly short-sighted about the realities of transferring Dearborn to the jungle. What is perhaps even more disturbing is that much of the ignorance that characterized his decisions about Fordlandia was also present in the way he ran his operations back home and saw his own place in the world. It's a tribute to the men and women that came after him that Ford Motor Co. itself has not gone the way of Fordlandia.
A short note aobut the narrator -- although his reading is a bit slow and halting, as some reviewers have noted, his pronunciation of the Brazilian words and place names is impressive and really enhanced my listening experience.
3 of 3 people found this review helpful
Where does Fordlandia rank among all the audiobooks you’ve listened to so far?
Fordlandia ranks in the top tier of audiobooks.
What was one of the most memorable moments of Fordlandia?
Ignoring local customs and climate, Ford officials insisted that clapboard houses had to be built in the jungle--with tin roofs, making them unbearable hot.
What about Jonathan Davis’s performance did you like?
He's just a very good reader, with a nice wry tone.
If you were to make a film of this book, what would be the tag line be?
Wealth, ignorance, and exploitation
3 of 4 people found this review helpful