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Outstanding book. One doesn't have to be an automotive buff to enjoy this read.
It's also a good look into the early 20th century in general, and our industrial history as well. This isn't the only book to do so of course, but it's very interesting to watch as the now household names of Buick, Cadillac, Oldsmobile et al come in to existence. First as independents, then as General Motors.
The only draw back, and I rarely critique the narrator, but this reader's technique for quoting someone was to read in a false voice as if he were trying to sound like someone's grandmother - and doing a poor job of it no less. It was the same weird grandmother-like voice no matter who he was quoting.
4 of 4 people found this review helpful
The Flint-Detroit area must have been incredible back in the day when it was bustling with such inventive characters and energy. It was the Silicon Valley of its time. Buick, Chrysler, Ford and their contemporaries were as eccentric and diverse a bunch as one could imagine. One gets a sense of this age, when modern industries and amazing products were leaping onto the American stage, revolutionizing life. In the Alfred Sloane phase, we see too a different phase of American history unfold, as America's industrial giants assumed titanic proportions and management styles to fit. From a fan of good business history, this book is a well-blended mix of the lives (with all victories, quirks, foibles on display) , the finances, and the technologies, I found utterly listenable.
1 of 1 people found this review helpful