The book's title is somewhat misleading. Instead of an exploration of the effects that video games have had on pop culture, it reads much more like a collection of short scattered biographies of the men and women that made them, often spending far more time on the childhood and business practices of developers than the games that they created. Although the information provided is interesting, the writing becomes dull after the repetitive use of certain phrases and devices. The book also suffers from horrible organization, mentioning Nintendo in the 80's, EA in the 90's, then jumping back to Sierra in the 70's, and then to Nintendo again in the 2000's.
It's obvious that the book could not be completely comprehensive of video game history, but for a book claiming to be about the effects on pop culture it has some very odd entries and omissions. The author praises "Crash Bandicoot" for it's soundtrack but never mentions Koji Kondo or his compositions for the Mario and Zelda series's, which are arguably the most recognizable soundtracks of all time. The creation of the failed 3DO gaming console gets its own entry, yet Sega's long history is barely a footnote used for comparison to a few other companies. Pokemon, the third highest selling franchise of all time, that has spawned card games, 19 movies, a tv show about to start its 20th season, comics, physical stores, and it's own theme park, doesn't even warrant a mention in this title. Even "Zero Wing", the game this book gets it's title from is only briefly mentioned in the introduction.
A few times in the book, notably "World of Warcraft" and "Bio-shock", Goldberg does describe games with passion, and delves into the emotions a game made him feel, and descries why he finds them special. These parts are the most enjoyable, and made me want to replay those titles. I think that the book would have been much more successful if instead of writing so broadly about video games, Goldberg had gone deeper with a select company that he was passionate about.