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The idea that the same "palletizers" used to make live stock gain weight as fast as possible are common in processed human food rocked my world. Likewise, the notion that this is necessary because crops and live stock have been breed to maximize yield and appearance while flavor has been left out of the equation. It's a whole new piece of the epidemic obesity puzzle.
23 of 23 people found this review helpful
I am have a degree in human nutrition and dietetics and we never covered anything much on flavor. great read.
14 of 14 people found this review helpful
informative and well put together. also a compelling human element in the writers quest for flavor
Most informative. Well researched & adding power to the poor, unprotected, unsuspecting consumer of industralised food. But why knock the authenticity of the sugar problem (at the beginning of the book?). The author knows what he is talking about, but industrial chemicals are not the only problem. You do not have to knock other scientifically proven issues to expound your own findings. But mainly a most excellent book.
I found lots of interesting information on this book and it was also really entertaining. The performance was done to the same standard as the book itself: excellent!