Mindless Eating

  • by Brian Wansink
  • Narrated by Marc Cashman
  • 6 hrs and 26 mins
  • Unabridged Audiobook

Publisher's Summary

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating, or why you're even eating at all.

Does food with a brand name really taste better?
Do you hate brussels sprouts because your mother did?
Does the size of your plate determine how hungry you feel?
How much would you eat if your soup bowl secretly refilled itself?
What does your favorite comfort food really say about you?
Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments, like the "bottomless soup bowl", Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose, instead of gain, 10 to 20 pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful, and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office, and even at a vending machine - wherever you decide to satisfy your appetite.


What the Critics Say

"Entertaining...Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads." (Publishers Weekly)


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Customer Reviews

Most Helpful

Valuable information for anyone who eats.

Its pretty long, but an easy listen. The narrator is pleasant and there is a bit of relaxed humor tossed in. I found the descriptions of the food studies long enough for validation, but brief enough to keep things moving along. The results are some tips that everyone can incorprate into their lives to keep on top of the battle of the bulge:)
Most importantly, this book gives tips for lifestyle changes that can be permanent. Enough fad diet books already out there!(They don't work.)
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- Amazon Customer

A Revelation

A real eye-opener: the author (a food psychology researcher, associated with a university, with grad students and everything) identifies the factors that influence us to eat just a little more, and shows how these can be consciously manipulated to eat just a little bit less.

(And that's all that's needed: most people gain about a pound a year, on average, which corresponds to about a +10 calories per day surplus. Tiny tricks can get this down to -10 calories per day, or even the -260 calories per day deficit needed to lose a 1/2 a pound a week (26 pounds a year).
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- Tom Chappell

Book Details

  • Release Date: 10-03-2006
  • Publisher: Books on Tape