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Publisher's Summary

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must hear." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration - and ready to run with big ideas to accelerate their own and their companies' success. If you listen to nothing else "full stop" hear: Michael Porter on creating competitive advantage and distinguishing your company from rivals, John Kotter on leading change through eight critical stages, Daniel Goleman on using emotional intelligence to maximize performance, Peter Drucker on managing your career by evaluating your own strengths and weaknesses, Clay Christensen on orchestrating innovation within established organizations, Tom Davenport on using analytics to determine how to keep your customers loyal, Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard, Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward, Ted Levitt on understanding who your customers are and what they really want, C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy.
©2011 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.
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Customer Reviews

Most Helpful
2 out of 5 stars
By Toco on 12-02-16

essential, but...

these articles are certainly something that people should know in the business World. However, as an audio book it's a little rough to get through.

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7 of 8 people found this review helpful

3 out of 5 stars
By anonymous on 09-06-17

very monotone. too slow.

good business lessons but very dated examples...VHS Sony, and JVC... seriously?! good lessons none the less.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By David on 11-04-16

Back to basics

Many articles are 20-30 years old yet still prove just as relevant today. Refreshing listen that reminds me of the essentials of running a sound business, back to basics at its best.

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5 out of 5 stars
By Allard on 08-25-16

HBR must reads are the business for business

What did you like most about HBR's 10 Must Reads: The Essentials?

I listened to a couple of HBR selected texts as part of my MBA and they offer brilliant and accessible insight into key articles from the leading source.

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