Maxwell Sim seems to have hit rock bottom. Estranged from his father, newly divorced, unable to communicate with his only daughter, he realises that while he may have 74 friends on Facebook, there is nobody in the world with whom he can actually share his problems.
Then a business proposition comes his way - a strange exercise in corporate PR that will require him to spend a week driving from London to a remote retail outlet on the Shetland Isles. Setting out with an open mind, good intentions and a friendly voice on his SatNav for company, Maxwell finds that this journey soon takes a more serious turn....
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Coe returns to his comic vein, but keeps the depth
Extremely funny and touching