When Scat comes up with an idea for the hottest new soda ever, he's sure he'll retire as the next savvy marketing success story. But in the treacherous waters of corporate America, there are no sure things. Suddenly Scat finds himself scrambling to save not only his idea, but his yet-to-be-realized career. With the help of a scarily beautiful and brainy girl called 6, he sets out on a mission to reclaim the fame and fortune that, time and again, elude him.This brilliant debut is a scathingly hilarious send-up of celebrity, sexual politics, corporate America, and the fleeting status that comes with getting to the table first before the other guy has you for lunch.More
"Seductively hip....Wickedly funny." (USA Today)
"Barry's delightful first novel delivers a charming and hilarious send-up of the wicked world of marketing....This terrific comic novel is certain to provoke as many belly laughs in print as it might one day on screen." (Booklist)
"A deft, satirical indictment of an industry that makes its living pushing satire, Syrup is understandably deep in hip meta references. What distinguishes the novel from, say, a Thomas Frank-style critique is that it never gets mushy, even after Scat lands the girl." (SPIN)
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