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Publisher's Summary

Dia a dia los gerentes de mercadeo y empresarios de las diferentes organizaciones se ven enfrentados a tomar decisiones que implican asegurar el exito comercial y minimizar el riesgo o fracasar. La investigacion de mercados es una herramienta fundamental para el exitoso de cualquier producto o servicio. Este audiolibro tiene temas como: la investigacion cualitativa y cuantitativa, estudios especificos como el estudio de habitos con prueba de concepto y prueba de productos. Definetely a a must for any enterpreneur looking to position his company in this competitive world. With exhaustive and proven techniques.
(P)2003 Editorial Fonolibros de Colombia
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