Bernice, a wealthy girl from Eau Claire, Wisconsin, visits her cousin Marjorie for the month of August. One night Bernice overhears Marjorie complain to her mother that Bernice is a drag on her social life. Bernice resigns herself to allow Marjorie to coach her on the fine arts of fashion, flirting, dancing, and conversation. But Bernice becomes more accomplished at these things than her cousin would have liked, attracting the attention of Marjorie's beau. A rivalry develops. There are irreversible consequences.
Bernice Bob's Her Hair is a short story based on letters F. Scott Fitzgerald sent to his younger sister, Annabel, advising her on how to be more attractive to young men. It was written in 1920 and first published in the Saturday Evening Post in May of that year.
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