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As a business owner one and a half years into the game, it is always a pleasure to gain unique distinctions on the basics.
The problem of being well read in the basics of business is you become disenfranchised with rhetorical spins on what you "already know".
However, this book reminded me the reason why we need different insights into core principles, is because clarity sometimes requires the right guide.
Well read, engaging delivery, and lots of value.
Perfect for the beginner and those looking to breakthrough.