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With hardly any story to illustrate the concept in between, it's very hard to understand. The two examples at the end is good but not enough. 100% concentration is needed to listen to this book. The zone concept is very insightful. I felt like listening to a textbook.
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I am a Geoffrey Moore fan. He does a great job of taking his research into the challenges facing businesses today and helps prepare businesses for the future. Delivering products today in the SaaS world has many challenges that didn't exist in the past. When you sit back and look at all the great companies that have unsuccessfully re-invented themselves it is astonishing that even with smart people at the helm you have to adapt. Zone to Win put a perspective on innovation that has to get leaders to understand and commit to what business they want to pursue. I thought the book was well written and narration was good.