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Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, Zone to Win is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.
Moore's classic bestseller, Crossing the Chasm, has sold more than one million copies by addressing the challenges faced by start-up companies. Now Zone to Win is set to guide established enterprises through the same journey.
Customer ReviewsMost Helpful
By Chai on 10-25-17
A very hard book to read
With hardly any story to illustrate the concept in between, it's very hard to understand. The two examples at the end is good but not enough. 100% concentration is needed to listen to this book. The zone concept is very insightful. I felt like listening to a textbook.
1 of 1 people found this review helpful
By Aaron Delp on 05-21-18
Too high level for most
Got about half way through but I’m not the target audience and book is more of an intellectual exercise as readers won’t be at a level where most companies large enough for this book to apply and be able to influence or change dynamics. Good insights and understanding but little practical advise outside big company execs.