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Publisher's Summary

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists. They are ready to buy what you sell, respond to your email offers, and demand that their friends do the same. Looking at exceptional companies like the Ritz-Carlton, Commerce Bank, and Starwood Hotels as well as smaller businesses to turn their customers into zombie loyalists, he shows how you can create your own customer army.
©2015 Peter Shankman (P)2015 Dreamscape Media, LLC
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Customer Reviews

Most Helpful
5 out of 5 stars
By Jessica on 05-30-16

Must read for business owners- small and large.

Peter's ideas and advice are going rock your business in the right direction. I have so many ideas, I can't wait to get started creating Zombies.

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1 of 1 people found this review helpful

5 out of 5 stars
By chase on 02-28-18

nice!

it may seem a bit repetitive at times but that's because there is a lesson in every story if you pay attention.

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