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After years of being told to emulate the corporate world, not-for-profit CEOs like Nancy Lublin now find the shoe on the other foot. Tough times have forced businesses to slash their headcount, marketing budgets, and other resources. Managers at small startups and Fortune 100 companies alike are now expected to do more with less - but how? No one is more qualified to answer that question than the leaders who always thrive on a shoestring.
Take Nancy Lublin, for instance. She learned firsthand how much you can accomplish with zilch (or close to it). As the founder of Dress for Success, which provides low-income women with interview suits and career development training, she turned a $5,000 inheritance into a global franchise. Then, as CEO of DoSomething.org, she helped turn a struggling startup into one of the largest and most successful youth volunteer groups in the world.
Now she draws on her experiences as well as interviews with other "rock star" leaders of flourishing not-for-profits-including Wendy Kopp of Teach For America, Darell Hammond of KaBOOM!, Greg Baldwin of VolunteerMatch.org, and John Lilly of Mozilla. Their examples prove the power of zero in business by teaching us how to:
Motivate and retain good people without offering huge financial incentives
Use the power of bartering to leverage every asset and minimize your liabilities
Create cherished brands without throwing money at studies and focus groups
Market your goods or service without paying a penny
Customer ReviewsMost Helpful
By morton on 09-02-10
Brilliant, Lively and Informative
This is a brilliant audio book. It???s lively, it???s spunky, it???s full of useful information, high level insights and smart observations. Filled with great stories, and lots of good ideas, this audio will empower you to change your life and the way you work with others.
2 of 2 people found this review helpful
By Dan on 07-28-11
I've had the pleasure of hearing Nancy speak at a conference, and this book (and her narration) are outstanding. It is full of ideas to bring life to your organization, to excite your people and its passion. Well worth the listen. And having seen her present, I can say that she is a great story teller, with great stories to share. And per the other reviewer - she is spunky!