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What about Marcus Sheridan and Jay Baer ’s performance did you like?
I wasn't very keen on Mr. Sheridan's performance, but I enjoyed listening to Jay very much. Jay is a seasoned speaker who has always done a great job of sounding authentic and conversational, but still very clear and professional.
Was there a moment in the book that particularly moved you?
I really enjoyed the framing of mental models and juxtaposition of personal social relationships to that of relationships with a business.
Any additional comments?
I knew I already agreed with the premise of the book before buying it, but the way Jay broke a number of concepts down and supported them with great examples added a great deal of value to the book.
Jay tends to dive deeper than most into what could otherwise feel like a very shallow translation of the presented concept. You can depend on him not to exaggerate things and always ground it to things that even business owners that are skeptical of digital marketing would find compelling.
2 of 2 people found this review helpful
It is a great book to read and I do recommend this book for all marketing professional because it worth a lot thank you
1 of 1 people found this review helpful
not detailed enough, no good todo list.
i was expecting a little more out from this book and the writer
I know marketing books without stories would be pamphlets, but I struggled to identify the key messages hidden amongst the long anecdotes.
This book has great common sense ideas and concepts on using the available low cost technology and 'customer - first' ideals to have more people aware of your business increasing opportunity for revenue growth, product evolution and reducing unnecessary marketing spend.
I want listen to this again and again Jay Baer. I am constantly at my staff about bring "useful" and not just promoting and taking orders and enquirers. Ironic that the technology is making personalisation so clinical and yet personal utility and being useful on personal level is what we humans truly value. Great book and looking for more 😀