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Publisher's Summary

The difference between helping and selling is just two letters.
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
©2013 Jay Baer (P)2013 Gildan Media LLC
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Critic Reviews

"In today’s always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important audiobook, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."(David Meerman Scott, best-selling author of The New Rules of Marketing and PR)
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Customer Reviews

Most Helpful

By Adam Helweh on 10-13-13

Good Framing, Examples and Supporting Concepts

What about Marcus Sheridan and Jay Baer ’s performance did you like?

I wasn't very keen on Mr. Sheridan's performance, but I enjoyed listening to Jay very much. Jay is a seasoned speaker who has always done a great job of sounding authentic and conversational, but still very clear and professional.

Was there a moment in the book that particularly moved you?

I really enjoyed the framing of mental models and juxtaposition of personal social relationships to that of relationships with a business.

Any additional comments?

I knew I already agreed with the premise of the book before buying it, but the way Jay broke a number of concepts down and supported them with great examples added a great deal of value to the book.

Jay tends to dive deeper than most into what could otherwise feel like a very shallow translation of the presented concept. You can depend on him not to exaggerate things and always ground it to things that even business owners that are skeptical of digital marketing would find compelling.

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2 of 2 people found this review helpful

By Rafael on 08-03-15


It is a great book to read and I do recommend this book for all marketing professional because it worth a lot thank you

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1 of 1 people found this review helpful

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Customer Reviews

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By Marko Laving on 10-23-17

good summary for content marketing

not detailed enough, no good todo list.
i was expecting a little more out from this book and the writer

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By Sarah on 05-15-17

Too many stories

I know marketing books without stories would be pamphlets, but I struggled to identify the key messages hidden amongst the long anecdotes.

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Customer Reviews

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By Nathaniel on 04-06-17

Good book - one for the reference library re-read

This book has great common sense ideas and concepts on using the available low cost technology and 'customer - first' ideals to have more people aware of your business increasing opportunity for revenue growth, product evolution and reducing unnecessary marketing spend.

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By careful_buyer on 06-03-16

Terrific material. Do good to hear an American talk marketing without the Hype!!

I want listen to this again and again Jay Baer. I am constantly at my staff about bring "useful" and not just promoting and taking orders and enquirers. Ironic that the technology is making personalisation so clinical and yet personal utility and being useful on personal level is what we humans truly value. Great book and looking for more 😀

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