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Would you say that listening to this book was time well-spent? Why or why not?
The book describes Millennial culture which sources Daily Show, Facebook, Instagram, SnapChat, LinkedIn etc to view peers, brands, politics & current events. Very interesting.<br/>However the author's repetitive self-congratulation on his PR firm & it's ability to market to youth strongly turned me off. I don't know if it was there for filler,or to satisfy his narcissism. <br/><br/>Profit was the book's motive--how to understand the younger generation and use that info to market to them as successfully as possible. How to attract and retain them as employees with dog-friendly workspaces, wall-free offices and a full time barista.<br/><br/>I appreciate his cultural information, but the lion's share of thh book is devoted to branding and selling by appealing to YouthNations tastes and values. <br/><br/>
What does Joe Knezevich bring to the story that you wouldn’t experience if you just read the book?
Narration was well-done; pleasant, credible voice.
Engaging actionable insight from one of the brightest minds on the subject of Millennial disruption.