Regular price: $19.95

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $19.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Add to Library for $0.00

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

You think you have a winning strategy. But do you? Executives are bombarded with best-selling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win - or forget about a sustainable competitive advantage altogether?
In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it's never been more important - or more difficult - to choose the right approach to strategy. In this book, The Boston Consulting Group's Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment: how unpredictable it is, how much power you have to change it, and how harsh it is - a critical component of getting strategy right. They show how existing strategy approaches sort into five categories - Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable - depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you'll be able to answer questions such as:



What replaces planning when the annual cycle is obsolete?
When can we - and when should we - shape the game to our advantage?
How do we simultaneously implement different strategic approaches for different business units?
How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies?

Until now, no book has brought it all together and offered a practical tool for understanding which strategic approach to apply. Get started today.
©2015 The Boston Consulting Group, Inc. (P)2015 Audible, Inc.
Show More Show Less

Customer Reviews

Most Helpful
5 out of 5 stars
By Ayman on 09-18-17

Excellent strategy approach analysis

I found reading the actual book difficult and not reader friendly, however the audible version was very easy to follow. I run a small nonprofit and have been challenged a bit putting thoughts together to kick off strategy discussions with my taskforce, after reading this book I feel much more clear on how to get started.

Read More Hide me
5 out of 5 stars
By L. Counts on 05-06-16

excellent resource for the first time in Strategy

I listened to this to help with some of the very dry...run-on stuffy sentences in the required text for my EMBA Strategy course.

Read More Hide me
See all Reviews