Your Marketing Sucks.

  • by Mark Stevens
  • Narrated by Michael Arkin
  • 5 hrs and 23 mins
  • Unabridged Audiobook

Publisher's Summary

This BusinessWeek best seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.In blunt, perfectly logicals terms and through clear examples, Stevens shreds modern marketing and provides practical advice on how to fix the problems. Among his pearls of wisdom: "be a skeptical SOB about every dollar you are spending" and "get someone who can sell, and he doesn't need to have 'salesperson' in his title." In no time, listeners will know how to spend their marketing dollars wisely and get a good return on their investment.Whether you work for a small store or an international manufacturing conglomerate, Your Marketing Sucks. may be the most important book you ever read. Michael Arkin drives Stevens' points home with an enthusiastic narration.


What the Critics Say

"This gem of a book is brimming with anecdotal evidence of advertising strategies gone awry, and full of examples of better plans." (Publishers Weekly)
"...Clear, sensible suggestions for making money through marketing." (Time)


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Customer Reviews

Most Helpful

Your Marketing Sucks

Sorry, I can't agree with the other reviewer. I found the narrator to be almost as angry and contemptuous as the author. I love the subject and could have endured if I was getting something new and insightful but alas.
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- Kevin

Great Book!

This is a great marketing book! No pulled punches. It would be hard to listen to this book and not improve your marketing skill and savy.
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- Michael

Book Details

  • Release Date: 07-22-2004
  • Publisher: Recorded Books