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The best use of this book is to gain an understanding of how the "maximum face time at the office" types think. In one section, the author brags about denieing an employee an "early" departure from the office at about 6pm so he could spend time with his young kids at dinner a couple of times a week. The author pointed out that the employee could spend full time at home as an alternative if he wasn't in the office serving clients - and how in the long run it was better to put in the office time so the family could have a better financial future with the dad employed. The result: a comprimise where the employee went home, had dinner with the family and came back to the office. The author states that he frequently slept at the office if only to set an example of dedication.
This book should have been released in 1970 when these attitudes prevailed - in the age of the Blackberry, etc - this is at best an example of abstract thinking.
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I'm shocked that others are giving this book less than 5 stars. This book is written as an "in your face" manner that gets you out of your marketing mediocrity (if you're marketing at all) and into an aggressive attitude that will empower you to take more risks and stand out in the crowd.
The narrator does a great job of conveying this attitude which may not be agreeable to the sensitive or easy offended listener. But if that's you, then you're probably not marketing anyways.
I listened to this book several times, then bought 5 physical copies to go through with some of my clients. The book offers great advise and even provides some of Mark Steven's real world marketing plans (which is why I bought the physical copies).