You Get What You Give

  • by Merlin U. Ward
  • Narrated by Terry Ward
  • 3 hrs and 18 mins
  • Unabridged Audiobook

Publisher's Summary

Marketers are quick to jump to the "what?" and "where?" of social media marketing, but they are often late on answering "why?" Why is social media a necessity to your marketing? Why should your consumers care that you are on social media? Why are you investing your budget and time? This book explores the principles and strategies that answer why you are on social media. It lays out the framework to help you build a process around those strategies and your social presence. It answers why your consumers should care, why you should want them to care more, and why you want them on your side.

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Book Details

  • Release Date: 05-22-2014
  • Publisher: Merlin U. Ward