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This book is not what I initially thought it was. I was expecting a book about sales techniques that would act as a template for closing more sales. The approach is much more indirect. Few of the studies were directly related to sales and more about how subtle messages in environment and wording can influence decision-making. That being said, I still enjoyed it and recommend it to sales and marketing professionals.
17 of 17 people found this review helpful
I wasn't sure what to expect when I chose this book over some others in my wish list that were somewhat longer in length. I was very pleased.
This book isn't filled with any 'fluff' but every chapter presents something new and interesting, each having studies and experiments backing them up.
Each of the 50 points were pertinent, interesting and not always obvious. I would say this is a must have book for anyone who needs to sell, garner support, or even avoid being persuaded if they don't want to be.
I'm all thumbs and they're all up for this one.
9 of 9 people found this review helpful