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Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
Great products are no longer good enough to win in business. Creative marketing and delightful customer service, too, are not enough to succeed. Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences.
Welcome to a new era of business in which your brand is defined by those who experience it.
The future of business lies in experience architecture, and you are the architect.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.