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Publisher's Summary

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. And it's when tons of fans visit your Website and your blog because they genuinely want to be there. Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can't generate buzz without something to buzz about. Now bestselling author, David Meerman Scott explains how to produce engaging online content that people will WANT to share, triggering a "world wide rave" for your product or service.
©2009 David Meerman Scott; (P)2009 Gildan Media Corp
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Customer Reviews

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By Andras on 05-07-09

Excellent insights

A must-read for all those involved in any form of marketing - practical, concrete and entertaining!

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3 of 3 people found this review helpful


By Damian on 04-27-09

Good insights into driving a world wide rave

Good insights into successfully spreading the word about your content and online value across the world wide web. Concepts were original and backed up with good examples.

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4 of 5 people found this review helpful

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Customer Reviews

Most Helpful

By Markyboy13 on 03-24-17

David Meerman Scott is just amazing! I recommend!

I've listened to The new rules and now this one and both times have been blown away! The guy is amazing but puts things in such a way you never get bored or confused! Ps look him up on YouTube, his seminars are awesome too!

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