World Wide Rave

  • by David Meerman Scott
  • Narrated by Walter Dixon
  • 4 hrs and 47 mins
  • Unabridged Audiobook

Publisher's Summary

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. And it's when tons of fans visit your Website and your blog because they genuinely want to be there. Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can't generate buzz without something to buzz about. Now bestselling author, David Meerman Scott explains how to produce engaging online content that people will WANT to share, triggering a "world wide rave" for your product or service.

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Customer Reviews

Most Helpful

Excellent insights

A must-read for all those involved in any form of marketing - practical, concrete and entertaining!
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- Andras

Good insights into driving a world wide rave

Good insights into successfully spreading the word about your content and online value across the world wide web. Concepts were original and backed up with good examples.

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- Damian

Book Details

  • Release Date: 02-23-2009
  • Publisher: Gildan Media, LLC