• World War 3.0

  • Microsoft and Its Enemies
  • By: Ken Auletta
  • Narrated by: Robert O'Keefe
  • Length: 6 hrs
  • Abridged
  • Release date: 01-15-01
  • Language: English
  • Publisher: Random House Audio
  • 3.5 (56 ratings)

Regular price: $19.93

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Publisher's Summary

The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace.No one has been more powerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank it - whether Netscape or Sony or AOL Time Warner or Sun or AT&T or Linux-based companies that champion the open-source movement or some college student hacking in his dorm room - Microsoft has waged holy war on all foes, leveraging its imposing strengths.In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates' empire by the United States government. With his superb gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight character- and incident-filled courtroom drama featuring the best legal minds of our time. And with the wisdom gleaned from covering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants.
Executive Producer: Sherry Huber
Producer: Louis Milgrom
Cover Design: Chip Kidd
Author Photo: Jill Krementz
©2001 Rigatoni, Inc.
(P)2001 Random House, Inc.
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Critic Reviews

"A highly compelling account of the extraordinary trial that challenged the invincibility of the world's most powerful corporation. Auletta reveals the personalities behind the headlines and brings into sharp focus the very human qualities that have made Microsoft so powerful - and so vulnerable." - Kim Polese, chairman and chief strategy officer, Marimba, Inc.
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Customer Reviews

Most Helpful

By css on 08-18-05

Biased and boring

Very one-sided (anti-Microsoft) - I guess if you're a Microsoft-hater you'll probably like it, but otherwise skip it.

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3 of 3 people found this review helpful


By Ed on 02-27-04

Dry

If you want some court transcripts read to you, then listen to this book. If you are looking for color, insight, or just a good listen -avoid this one.

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8 of 10 people found this review helpful

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