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Publisher's Summary

Proven advice for communicating effectively before the media, customers, employees, and investor relations
Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have audiobook every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.

Reveals the keys to successful shareholder communication
Tips for winning in the media - every time out
Expert tips for developing powerful public speaking techniques
Discover how to rally employee support and performance through communication
There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience - from shareholder meetings to corporate communications to handling crises.
©2012 Virgil Scudder & Associates, Inc (P)2013 Audible, Inc.
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1 out of 5 stars
By Brenda on 03-14-15


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I found the communication style of the narrator very dry and very 'choppy'. The content was also dry and choppy. I didn't enjoy this book at all and kept skipping parts in the hope it would get better. It didn't. A long book that I couldn't finish. There are much better books on communication, with interesting stories and anecdotes and far better narration. I certainly wouldn't listen to any other book by the same narrator.

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