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The main point and supporting material as already discovered by the end of the first chapter or two. Much of the material is repeated over and over and over and over... The author has many good points about word choice, but unfortunately often does not follow his own advice. His tone is often so self-aggrandizing that it is embarassing to listen. It is also a shame that much of the effort behind his choice of words is not to improve communication of ideas, but to obscure ideas in pretty wrapping so the (apparently ignorant) public may more easily consume them. I learned from the book, but it took too long, and I felt soiled after listening to it.
23 of 23 people found this review helpful
It's not what you say it's what they hear; there, you've got it, no need to buy the book. Unless you want a 6 hour review of political word-smithing of past presidential campaigns. If you plan on running for President in 2008 this is a MUST read, otherwise this book does not live up to its title.
17 of 17 people found this review helpful