Words That Work

  • by Dr. Frank Luntz
  • Narrated by Dr. Frank Luntz
  • 6 hrs and 17 mins
  • Abridged Audiobook

Publisher's Summary

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz; he has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart, because "satellite" was more cutting edge than "digital cable", and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness".If you've ever wanted to talk your way out of a traffic ticket or talk your way into a raise, this audiobook's for you.


What the Critics Say

Audie Award Winner, Business Information/Educational, 2008


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Customer Reviews

Most Helpful

Repetative vainglorious windbag

The main point and supporting material as already discovered by the end of the first chapter or two. Much of the material is repeated over and over and over and over... The author has many good points about word choice, but unfortunately often does not follow his own advice. His tone is often so self-aggrandizing that it is embarassing to listen. It is also a shame that much of the effort behind his choice of words is not to improve communication of ideas, but to obscure ideas in pretty wrapping so the (apparently ignorant) public may more easily consume them. I learned from the book, but it took too long, and I felt soiled after listening to it.
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- Timothy I. Morgenthaler


It's not what you say it's what they hear; there, you've got it, no need to buy the book. Unless you want a 6 hour review of political word-smithing of past presidential campaigns. If you plan on running for President in 2008 this is a MUST read, otherwise this book does not live up to its title.
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- H. Connelly "Mojo Risen"

Book Details

  • Release Date: 12-22-2006
  • Publisher: Hyperion AudioBooks