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Publisher's Summary

Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

3 Reasons People Talk About You
4 Rules of Word of Mouth Marketing
5 Ts of Word of Mouth Marketing
6 Big Ideas: Deep Stuff That Changes Marketing Forever

Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
©2006, 2012 Andy Sernovitz (P)2012 Andy Sernovitz
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Customer Reviews

Most Helpful

By Jonny on 11-05-12

Nothing you don't already know

Who do you think would benefit most from listening to Word of Mouth Marketing: How Smart Companies Get People Talking?

Worth the listen if you are in marketing - it's always good to let tips and tactics seep deeper into your subconscious, but the book is neither riveting nor profound by any means.

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5 of 6 people found this review helpful

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Customer Reviews

Most Helpful

By Nick Mortel on 04-07-13

Great insight into the world of Marketing

Put together well, and narrated well. Easy to follow and understand for all to use whether an individual one man operation or a business corportation. In todays world of Social Media and Digital Online activities this book is a must have. A kind of bible for all that wish to be serious about business and success through marketing. Highly recommended by me and many more online. Just Google this book to see all the rave about the author and his book.

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2 of 2 people found this review helpful

By John on 07-06-14

Marketing info you can use straight away.

If you could sum up Word of Mouth Marketing: How Smart Companies Get People Talking in three words, what would they be?

As well as going into the theories of Word of Mouth Marketing, this books main strengths is the action steps that make it so simple to implement those theories. Along with worksheets from the Authors website. I have already started to use these methods and gained a customer.

What did you like best about this story?

The info contained

What does Dave Mallow bring to the story that you wouldn’t experience if you had only read the book?

I dont think he really adds anything. Its hard to do that with a factual book. He makes the book easy to listen to , even for longs periods with great variation in pitch in tone

Did you have an emotional reaction to this book? Did it make you laugh or cry?

I certainly had a few Ah Ha moments if that counts

Any additional comments?

Get it if you run a business or you are in charge of promoting one. Also great tips for Charities as well.

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