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Who do you think would benefit most from listening to Word of Mouth Marketing: How Smart Companies Get People Talking?
Worth the listen if you are in marketing - it's always good to let tips and tactics seep deeper into your subconscious, but the book is neither riveting nor profound by any means.
5 of 6 people found this review helpful
Put together well, and narrated well. Easy to follow and understand for all to use whether an individual one man operation or a business corportation. In todays world of Social Media and Digital Online activities this book is a must have. A kind of bible for all that wish to be serious about business and success through marketing. Highly recommended by me and many more online. Just Google this book to see all the rave about the author and his book.
2 of 2 people found this review helpful
If you could sum up Word of Mouth Marketing: How Smart Companies Get People Talking in three words, what would they be?
As well as going into the theories of Word of Mouth Marketing, this books main strengths is the action steps that make it so simple to implement those theories. Along with worksheets from the Authors website. I have already started to use these methods and gained a customer.
What did you like best about this story?
The info contained
What does Dave Mallow bring to the story that you wouldn’t experience if you had only read the book?
I dont think he really adds anything. Its hard to do that with a factual book. He makes the book easy to listen to , even for longs periods with great variation in pitch in tone
Did you have an emotional reaction to this book? Did it make you laugh or cry?
I certainly had a few Ah Ha moments if that counts
Any additional comments?
Get it if you run a business or you are in charge of promoting one. Also great tips for Charities as well.