Winning Customer Centricity

  • by Denyse Drummond-Dunn
  • Narrated by Denyse Drummond-Dunn
  • 2 hrs and 55 mins
  • Unabridged Audiobook

Publisher's Summary

Customer centricity isn't just a goal or buzzword; it's a make-or-break necessity for succeeding in business today. In fifty short chapters (one for each week of the year), this audiobook accompanies you on your journey to increased customer centricity.

Its unique approach enables you to strategically turn your organization into a customer-focused powerhouse, from the inside out. Winning Customer Centricity will show you how to:

INTEGRATE customers into your company's very DNA, from strategy to infrastructure,
CHOOSE and connect with the right customers and build long-term relationships.
REINVENT your brand to ignite and maintain customer demand and loyalty... and a whole lot more!

Whether you're starting a new company, seeking to turn around one that's underperforming, or working to build upon a solid foundation, Winning Customer Centricity will help you to put your customers where they belong - at the very heart of your business!


What the Critics Say

A must read for today's and tomorrow's marketeers.
-- Paul Polman, CEO Unilever

Her advice will do wonders for your company and your clients.
--Professor Dominique Turpin, President IMD

This book will give you some personal epiphanies on your journey to truly knowing who your customers are.
-- Martyn Etherington, CMO Mitel

A must read for organizations ready and willing to put the customer needs at the core of business decisions.
-- David Armano, Global Strategy Director, Edelman Digital

If you're in business today, Denyse's book is a must-have.
-- Anita Williams Weinberg, CEO VerbStudios


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Book Details

  • Release Date: 10-30-2015
  • Publisher: C3Centricity