• Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

  • By: Frank I. Luntz
  • Narrated by: L. J. Ganser
  • Length: 11 hrs and 41 mins
  • Unabridged
  • Release date: 03-01-11
  • Language: English
  • Publisher: Hyperion AudioBooks
  • 4.0 (121 ratings)

Regular price: $29.65

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Publisher's Summary

From the New York Times best-selling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor through superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith, to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar, to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter, to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories in their own words. He demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor.
Dr. Luntz offers more than 70 new “words that work” for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations—and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principles.
Do you have what it takes? Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today.
The definition of winning:

The ability to grasp the human dimension of every situation
The ability to know what questions to ask and when to ask them
The ability to see what doesn’t yet exist and bring it to life
The ability to see the challenge, and the solution, from every angle
The ability to distinguish the essential from the important

©2011 The Word Doctors, LLC (P)2011 Hyperion
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Customer Reviews

Most Helpful

By Amazon Customer on 06-10-11

Instructs and Inspires

This is a book I know I will have to go through again and again to really gain half of the wisdom from it. Luntz not only clearly lays out the characteristics of a winner though engaging stories, but he also gives practical advice to help winners reach their goals.

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1 of 1 people found this review helpful


By Amazon Customer on 09-07-16

What a book!!!

As an Amway IBO on the LTD team, I was able to experience Frank Luntz first hand at the event he discussed in this book! His incredible ability to engage the audience was what drew me to his book. If you are looking for the keys to success this book is your destination!!! I finished this audiobook in a week, driving to and from work through traffic. Not only did it put me in a bubble of positive thinking among the sharks on the freeway. It also gave me a concrete path to follow! Thank Frank!

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