• Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money

  • By: Pat Flynn
  • Narrated by: Pat Flynn
  • Length: 6 hrs and 23 mins
  • 4.5 out of 5 stars (1,188 ratings)

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Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money  By  cover art

Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money

By: Pat Flynn
Narrated by: Pat Flynn
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Publisher's summary

Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, "Speed is only useful if you're running in the right direction." Will It Fly? will help you make sure you are clear for takeoff.

It answers questions like:

  • Does your business idea have merit?
  • Will it succeed in the market you're trying to serve, or will it just be a waste of time and resources?
  • Is it a good idea for you?

In other words, will it fly?

Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale "litmus tests", and real-world case studies with anecdotes from the author's personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.

Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

In five parts, Will It Fly? will guide you through the validation of your next business idea:

  • Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals.
  • Part two, Development Lab, walks you through uncovering important details about your idea that you haven't thought about.
  • Part three, Flight Planning, is all about assessing current market conditions.
  • Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market.
  • Finally, Part five, All Systems Go, is to help you make sure your idea after all that will fly!

Please Note: Additional materials for this audiobook can be accessed at willitflybook.com/course

©2016 Flynndustries, LLC (P)2016 Flynndustries, LLC

What listeners say about Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money

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Pat Delivers Again!

If you are new to Pat Flynn you are in for a treat. You are about to meet an honest and ethical man who only wants to help the world one entrepreneurs at a time. Check him out if you are interested in starting an online business.

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  • JC
  • 08-20-16

Amazing guide to make your business work

This is an amazing guide to make your business work right from the beginning. Very honest and smart views on business and life in general.

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Practical! Loved the delivery and process outlined

Loved Pat's delivery. The process laid out in this book is straightforward and practical. Helped me a lot

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An Excellent Way to validate ideas

I love the simple and practical steps outlined in this book. It is a reference material for all aspiring entrepreneurs.

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Read and do before starting a business!!

The start might be a bit weird, it does set a certain tone: curiousity&can-do mentality.
It really sounds lile Pat is talking to you directly and once I got it to it, I didn't want to put it down.
There are quite a few exercises in here to help you set up a plan.
It's more step-by-step and tangible than 4 hour workweek. It also elaborates more on some parts.
Please read and do before you start a business. It'll save you time and money.

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Honest, helpful, & encouraging

Great book to help me get started validating my idea, as well as providing the strategies to use in the beginning stages of creating a product. Really liked how Pat lays down the foundational ideas, and follows it up with case studies at the end.

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100% Actionable

Thanks Pat for genuinely caring for those you strive to serve!
It's evident that you care not just about our success in business, but in life as well. I love how you stress the importance of how our business goals only matter if they align with and directly serve our personal and family life goals.
So important!

Thanks Again,

Jared

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Make this you're first read before starting a biz.

The right book for someone who wants to start a business, but is paralyzed by not knowing the process to do it safely and successfully.

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Great

Nice, friendly, actionable, practical tips. Will read or listen to it again in the near future.

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Fantastic

The right book at the right time for me! The bonus sections are worth the price of the book alone! Very well thought out and expertly executed. I very much enjoyed the off script commentary! Thanks Pat!

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