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Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money
- Narrated by: Pat Flynn
- Length: 6 hrs and 23 mins
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Publisher's summary
Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, "Speed is only useful if you're running in the right direction." Will It Fly? will help you make sure you are clear for takeoff.
It answers questions like:
- Does your business idea have merit?
- Will it succeed in the market you're trying to serve, or will it just be a waste of time and resources?
- Is it a good idea for you?
In other words, will it fly?
Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale "litmus tests", and real-world case studies with anecdotes from the author's personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.
Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.
In five parts, Will It Fly? will guide you through the validation of your next business idea:
- Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals.
- Part two, Development Lab, walks you through uncovering important details about your idea that you haven't thought about.
- Part three, Flight Planning, is all about assessing current market conditions.
- Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market.
- Finally, Part five, All Systems Go, is to help you make sure your idea after all that will fly!
Please Note: Additional materials for this audiobook can be accessed at willitflybook.com/course
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-
Story
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
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Big Meh
- By Ray on 01-10-20
By: Pat Flynn
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How to Be Better at Almost Everything
- Learn Anything Quickly, Stack Your Skills, Dominate
- By: Pat Flynn
- Narrated by: Pat Flynn
- Length: 4 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
In How to Be Better at Almost Everything, best-selling author, fitness expert, entrepreneur, and professional business coach Pat Flynn shares the secrets to learning (almost) every skill, from marketing to music to martial arts to writing and relationships, teaching how to combine interests to achieve greatness in any field. His direct, “Generalist” approach to self-improvement gives you the tools you need to make your mark on the world and make buckets of money - without losing your soul.
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Way too much religion
- By Litbovely on 02-08-19
By: Pat Flynn
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Let Go: How to Transform Moments of Panic into a Life of Profits and Purpose
- Expanded Edition
- By: Pat Flynn
- Narrated by: Pat Flynn
- Length: 4 hrs
- Unabridged
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Overall
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Performance
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Story
In this expanded edition of Let Go, best-selling author and successful online entrepreneur Pat Flynn explores what it means to let go of the things that keep us from the journeys we yearn to forge and the achievements we aspire to attain. With eight new chapters, Flynn shares with listeners the wisdom he’s learned during the years since he was let go from his architecture job during the height of the US economic downturn.
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A much needed message
- By Andrew Hitchcock on 05-03-20
By: Pat Flynn
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Choose
- The Single Most Important Decision Before Starting Your Business
- By: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
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Overall
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Performance
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Story
What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
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Powerful Framework - Wish it was written sooner!
- By Audible 'Reader' on 05-02-19
By: Ryan Levesque
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Overall
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Performance
-
Story
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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The Founder's Dilemmas
- By: Noam Wasserman
- Narrated by: Mark Mosely
- Length: 13 hrs and 28 mins
- Unabridged
-
Overall
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Performance
-
Story
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.
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Too much talk on the data
- By Stanley Tan on 10-02-14
By: Noam Wasserman
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Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- By: Pat Flynn
- Narrated by: Pat Flynn
- Length: 5 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
-
-
Big Meh
- By Ray on 01-10-20
By: Pat Flynn
-
How to Be Better at Almost Everything
- Learn Anything Quickly, Stack Your Skills, Dominate
- By: Pat Flynn
- Narrated by: Pat Flynn
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
In How to Be Better at Almost Everything, best-selling author, fitness expert, entrepreneur, and professional business coach Pat Flynn shares the secrets to learning (almost) every skill, from marketing to music to martial arts to writing and relationships, teaching how to combine interests to achieve greatness in any field. His direct, “Generalist” approach to self-improvement gives you the tools you need to make your mark on the world and make buckets of money - without losing your soul.
-
-
Way too much religion
- By Litbovely on 02-08-19
By: Pat Flynn
-
Let Go: How to Transform Moments of Panic into a Life of Profits and Purpose
- Expanded Edition
- By: Pat Flynn
- Narrated by: Pat Flynn
- Length: 4 hrs
- Unabridged
-
Overall
-
Performance
-
Story
In this expanded edition of Let Go, best-selling author and successful online entrepreneur Pat Flynn explores what it means to let go of the things that keep us from the journeys we yearn to forge and the achievements we aspire to attain. With eight new chapters, Flynn shares with listeners the wisdom he’s learned during the years since he was let go from his architecture job during the height of the US economic downturn.
-
-
A much needed message
- By Andrew Hitchcock on 05-03-20
By: Pat Flynn
-
Choose
- The Single Most Important Decision Before Starting Your Business
- By: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
-
-
Powerful Framework - Wish it was written sooner!
- By Audible 'Reader' on 05-02-19
By: Ryan Levesque
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
The Founder's Dilemmas
- By: Noam Wasserman
- Narrated by: Mark Mosely
- Length: 13 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.
-
-
Too much talk on the data
- By Stanley Tan on 10-02-14
By: Noam Wasserman
-
Why Startups Fail
- A New Roadmap for Entrepreneurial Success
- By: Tom Eisenmann
- Narrated by: Robert Fass
- Length: 10 hrs and 52 mins
- Unabridged
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Overall
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Performance
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Story
Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.
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Shades of gray between startup failure and success
- By Greg Fisher on 04-04-21
By: Tom Eisenmann
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Ask
- The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- By: Ryan Levesque
- Narrated by: Tom Parks
- Length: 6 hrs and 7 mins
- Unabridged
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Overall
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Performance
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Story
As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.
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Infomercial in book form
- By RoverHaus on 12-16-20
By: Ryan Levesque
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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Overall
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Performance
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Story
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Overall
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Performance
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Story
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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How to Get Paid for What You Know
- Turning Your Knowledge, Passion, and Experience into an Online Income Stream in Your Spare Time
- By: Graham Cochrane
- Narrated by: Graham Cochrane
- Length: 6 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Story
Your knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you!
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Real Disapointment
- By KCP on 05-31-22
By: Graham Cochrane
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High Growth Handbook
- By: Elad Gil
- Narrated by: Kevin Stillwell
- Length: 12 hrs and 26 mins
- Unabridged
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Overall
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Performance
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Story
Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.
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Superb
- By Rancher on 08-10-18
By: Elad Gil
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The $100 Startup
- Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
- By: Chris Guillebeau
- Narrated by: Chris Guillebeau, Thomas Vincent Kelly
- Length: 8 hrs and 14 mins
- Unabridged
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Overall
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Performance
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Story
Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.
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This book is poison for new entrepreneurs
- By Nate Woodbury on 07-14-14
By: Chris Guillebeau
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
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Overall
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Performance
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Story
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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For large company managers, not startups
- By Thomas on 03-18-14
By: Ben Horowitz
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
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The Soul-Sourced Entrepreneur
- An Unconventional Success Plan for the Highly Creative, Secretly Sensitive, and Wildly Ambitious
- By: Christine Kane
- Narrated by: Christine Kane
- Length: 7 hrs and 42 mins
- Unabridged
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Overall
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Performance
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Story
Can you succeed in business when your strength is more about sensitivity than swagger? If you’re moved by meaning, more than manipulation? In other words: Can you succeed while still being you? Christine Kane is living proof that the answer is yes. Far too many of us have swallowed the notion that business owners have to be a certain way to be successful - strategy-obsessed, data-driven, and relentlessly aggressive.
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Amazing insight... a must for anyone setting out on a journey
- By Beth Ramer on 12-04-20
By: Christine Kane
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Zero to One
- Notes on Startups, or How to Build the Future
- By: Peter Thiel, Blake Masters
- Narrated by: Blake Masters
- Length: 4 hrs and 50 mins
- Unabridged
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Overall
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Performance
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Story
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
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Seems Insightful Until You Think A Little Deeper
- By Mark Brandon on 10-31-14
By: Peter Thiel, and others
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Belong
- Find Your People, Create Community & Live a More Connected Life
- By: Radha Agrawal
- Narrated by: Radha Agrawal
- Length: 3 hrs and 27 mins
- Unabridged
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Overall
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Performance
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Story
It’s the great paradox of the digital age, what Radha Agrawal calls “community confusion” - the internet connects us to hundreds, thousands, even millions of people, and yet we feel more isolated than ever, with one in four Americans saying they have zero friends to confide in. Where are our people? The answer is found in Belong, a highly energetic guide to discovering where and with whom you fit.
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Short and simple explanation for something difficult.
- By Marina E Kirkland on 12-02-19
By: Radha Agrawal
What listeners say about Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Dmytro
- 03-27-16
The best guide for becoming entrepreneur
Where does Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money rank among all the audiobooks you’ve listened to so far?
This is a great book! At first, I hesitated a bit. I was sure that everything had been already told in Pat's podcasts and written in the blog. That was not the case. Book not only compiles the best ideas from author's experience but include's a step-by-step guide on implementing your own business.
What did you like best about this story?
All the instructions in the book are very practical. Pat gives many examples from his own life and life of his colleagues. He shares with us not only success stories but also those in which he failed.
What does Pat Flynn bring to the story that you wouldn’t experience if you just read the book?
The narration is done great! Not always the author of a nice book can present his own work in a way that listener would enjoy it. I can say with the confidence: it doesn't refer to this book. Pat expressed all the excitement and enthusiasm about making value for people in a way you want to act immediately.
Any additional comments?
I recommend this book to everyone who wants to start his own business (even tiny one) but don't know how to start or do it "in a right way". You will not only find wise and helpful instructions. You will also get a lot of inspiration and desire to start right now.
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14 people found this helpful
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- Amazon Customer
- 01-02-20
A sales pitch for Pat Flynn's other content
I was really hoping to get something out of this, but from almost the very beginning of this book it was blatantly obvious that Flynn's goal in writing this book is to drive traffic to his website (which requires you to register via email). All of the actions are worksheets and pen on paper activities that are A) inaccessible without registering via email on the website B) not practical to do if you're listening to this book while preoccupied with something else such as working out or driving -- which inconveniently are the only times I ever listen to audiobooks.
This might be valuable for a teenager or someone just getting into entrepreneurship, but had no value for me.
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10 people found this helpful
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- Otto
- 03-26-16
It's an amazing book
It's an amazing book, especially for those who are interested in designing ideas and validating it.
Will it fly works as a step by step guide to validation process. You follow the steps reading or listening the book and there is an online companion course that shows you how Patt applied every principle on the book in his own business.
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9 people found this helpful
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- Howard_a
- 03-25-16
This book is worth way, way more than its price!
This is a very actionable book, with a free companion course. Pat Flynn nails it! His ideas on customer research is worth 100 times the price of the book, alone! If you ever thought about a business idea, this book will help you test it, and also help you brainstorm additional ideas, so that you can almost guarantee success!
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9 people found this helpful
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- Colette
- 02-03-20
I Expected a Bit More...
I'm a huge fan of Pat Flynn's but, I must say that I expected a bit more. Pat is so very transparent in his blogs and at conferences - so I expected a bit more depth and insight.
I found myself fast forwarding through parts of chapters and feeling like I didn't really miss much because Pat was still on the same topic in much the same way. It felt like filling time until the next chapter.
Overall, I take Pat's meaning of thoughtfully planning and re-evaluating a project before determining if it will fly. Too many people take off with no concept of how to fly - Flynn counters that argument brilliantly.
Knowing what I know of Pat, I wasn't looking for a step-by-step blueprint but more of process and actionable insights that take me to the next threshold. I personally felt that this was lacking. While the blogs don't offer a blueprint - they do share steps that Pat uses to create a product or service.
You have the option to buy into Pat's detailed journey or not. I can evaluate Pat's results and determine for myself - if this is useful information - all in the time it takes to read a blog post.
Pat works hard at making sure you see him as someone relatable and family oriented - which is covered in nearly every chapter.
This book would have made a great 2-3 page entry in the Passive Income blog or even on Flynn's podcast. There is a lot of redundant information that I felt was unnecessary for this interpretation.
In the end, for me at least - this information was not as useful as I had hoped it would be,
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8 people found this helpful
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- Jihad
- 05-27-20
Not a book!
This is more of a blog, not a book. The title was catchy but the content is just too much talk. You can enjoy the first 10 minutes of the book and the rest is just boring. Sorry, but if you are good in making a website that generates few millions, it doesn’t make you an author or experienced.
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5 people found this helpful
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- Feras o.
- 02-25-19
Waste of time
I started listening to this book because I thought it will provide tangable strategies to scale ideas. What this book actually turn out to be, is something close to a children's book that lacks actual business content.
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5 people found this helpful
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- Marquis Butler
- 08-01-16
For beginners
This is an awesome and refreshing book it really gives you a different perspective on tactics to take one going about making an idea into something real and tangible that you could benefit off of in the long run if you stay consistent and put in the hard work.
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5 people found this helpful
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- T. Adams
- 03-26-16
Pat Delivers Again!
If you are new to Pat Flynn you are in for a treat. You are about to meet an honest and ethical man who only wants to help the world one entrepreneurs at a time. Check him out if you are interested in starting an online business.
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5 people found this helpful
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- Todays The Best Day - Dani Davis
- 04-02-16
Smart and Helpful!
I wish I could give this book 5 stars 50 times. Pat does such a great job serving the reader and gives helpful and actionable tips. Listening to someone who has actually done the things they are teaching is great and I look forward to implementing the teachings from this book immediately. Thanks Pat and look forward to learning more in the companion course.
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4 people found this helpful