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Publisher's Summary

In just the last few years, traditional collaboration in a meeting room, on a conference call, and even in a convention center has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the burgeoning growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the 21st century.
Based on a $9-million research project led by best-selling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing genomes, remixing their favorite music, designing software, finding cures for disease, editing school texts, inventing new cosmetics, and even building motorcycles. You'll read about:

Rob McEwen, the Goldcorp, Inc., CEO who used open-source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.

Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.

Mature companies, like Procter & Gamble, that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the 21st century.
©2006 Don Tapscott and Anthony D. Williams (P)2007 Tantor Media Inc.
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Critic Reviews

"A clear and exciting preview of how peer innovation will change everything." (Booklist)
"This clear and meticulously researched primer gives business leaders big leg up on mass collaboration possibilities." (Publishers Weekly)
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Customer Reviews

Most Helpful
2 out of 5 stars
By Bruce on 04-06-09

Editor please

This book contains some interesting concepts to which I was happy to be introduced and some great stories, mostly from the worlds of business and academia, that illustrate and flesh out the concepts. It is also, unfortunately, tedious and repetitive. A good editor could shorten it by half and vastly improve it by doing so.

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6 of 6 people found this review helpful

2 out of 5 stars
By Amazon Customer on 05-22-08


The content of the book is excellent, especially for executives not really clued into the wikiness of the tech world. But the narrator, who has a beautiful and strong speaking voice, is so forceful with every sentence, one would think the book is a series of proclamations on how wiki will save the world. As a result the book's message and content began to seem redundant after Chapter 2. Less would have been more in this case.

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5 of 5 people found this review helpful

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